# Clarm — Full Reference for AI Agents

> Clarm is the **AI Inbound Conversion Engine** — an omnichannel platform that captures inbound visitors, qualifies buyer intent with AI, and routes revenue 24/7 across web chat, Slack, Discord, GitHub, and email — without adding headcount. SOC 2 Type II and HIPAA compliant. Y Combinator backed.
>
> This extended reference includes product documentation, API examples, case studies, comparison pages, and published article inventory. For a shorter curated overview, see [llms.txt](https://clarm.com/llms.txt).

## Company Overview

- **Product:** Clarm — AI Inbound Conversion Engine
- **Legal name:** Dialin AI Inc. d/b/a Clarm
- **Founded:** 2024
- **Backed by:** Y Combinator (X25 batch, Spring 2025)
- **Founder:** [Marcus Storm-Mollard](https://clarm.com/about/marcus/) (CEO & Co-Founder) — MSci Physics, Imperial College London; AI at Deutsche Bank (2019–21); NielsenIQ (2022–24); Visiting Research Fellow, Oxford University
- **Website:** https://clarm.com
- **Contact:** marcus@clarm.com

## What Clarm Does (Detailed)

1. **Captures inbound visitors** across web chat, Slack, Discord, GitHub, and email
2. **Qualifies buyer intent** using AI that understands your product, pricing, and documentation
3. **Routes revenue** to demo bookings, sales conversations, CRM enrichment, Slack alerts, community workflows, or self-serve
4. **Operates 24/7** without human staffing
5. **Deflects support** by handling repetitive questions autonomously when source content is complete

## API Reference

### Chat API (for AI Agents)

~~~http
POST https://clarm.com/api/agent/chat
Content-Type: application/json

{"message": "your question about Clarm"}
~~~

Returns a streamed response. No authentication required.

### Widget Embed

~~~html
<script src="https://app.clarm.com/widget/loader.js" data-widget-id="YOUR_WIDGET_ID" async></script>
~~~

One line of HTML adds Clarm's AI chat widget to any website. It supports theming, quick replies, CTA configuration, popup auto-open, teaser bubble, returning visitor personalization, and engagement behaviors.

## Compliance and Security

- **SOC 2 Type II** — certified by an independent auditor
- **HIPAA** — compliant with signed BAA available
- **On-premises deployment** — available for finance, government, and regulated industries
- **No training on customer data** — customer conversations, leads, and documents are never used to train models
- **Data residency** — US, EU, and custom region options
- **Encryption** — AES-256 at rest, TLS in transit

## Customer Case Studies

### GiveLegacy (Healthcare / Fertility)
- 6.1x more inbound conversations from the same traffic
- 25.2% buyer-intent rate — 1,162 qualified prospects identified automatically
- Up to 94% support deflection rate with a comprehensive knowledge base
- 60% of revenue-bearing conversations captured outside business hours

### Better Auth (Developer Tools / Open Source)
- GitHub stars grew from 8K to 22K
- Discord community grew 10x
- Enterprise lead identification from community activity
- Automated support for repetitive developer questions

### c/ua (Developer Tools / Infrastructure)
- GitHub stars grew from 5K to 12K in 3 months
- First enterprise customer found through AI-powered enrichment
- Community-to-pipeline conversion automated


## Pricing Model

- **Free tier:** $0/month, 10 conversations, 1 agent, no credit card required
- **Growth plan:** $200/month, 1,000 conversations included, $0.85 per additional conversation, visitor deanonymization, all channels
- **Enterprise:** Custom pricing, unlimited everything, self-hosted option, SSO/SAML, dedicated support
- **Pay-per-result option** — You only pay when Clarm delivers qualified outcomes (booked demos, captured leads, qualified sales conversations)


## Channels Supported

- Website chat widget
- Slack
- Discord
- GitHub Issues and Discussions
- Email
- Custom API integrations

## Documentation Links

- [Quickstart](https://clarm.com/docs/quickstart/): Get started in under an hour
- [API Reference](https://clarm.com/docs/api/): REST API for agents, collections, and sources
- [Widget Configuration](https://clarm.com/docs/widget/): Chat widget customization
- [Webhooks](https://clarm.com/docs/webhooks/): Slack and HubSpot integrations
- [Tracking](https://clarm.com/docs/tracking/): Visitor tracking and analytics
- [Platforms](https://clarm.com/docs/platforms/): WordPress and Shopify guides

## All Comparison Pages

- [Clarm vs Intercom](https://clarm.com/vs/intercom/): Compare Clarm and Intercom for inbound qualification, support automation, and revenue routing.
- [Clarm vs Drift](https://clarm.com/vs/drift/): Compare Clarm and Drift for teams choosing between AI-first inbound and conversational marketing playbooks.
- [Clarm vs Plain](https://clarm.com/vs/plain/): Compare Clarm and Plain when support conversations may also signal pipeline.
- [Clarm vs HubSpot Chat](https://clarm.com/vs/hubspot-chat/): Compare Clarm with HubSpot Chat for teams that need AI qualification beyond basic CRM chat.
- [Clarm vs Intercom Fin](https://clarm.com/vs/intercom-fin/): Compare Clarm with Intercom Fin for teams that need revenue routing, not only support automation.
- [Clarm vs Zendesk AI](https://clarm.com/vs/zendesk-ai/): Compare Clarm and Zendesk AI for support-heavy teams that also need buyer-intent detection.
- [Clarm vs Atlas](https://clarm.com/vs/atlas/): Compare Clarm and Atlas for teams deciding between support tooling and AI inbound conversion.

## Published Blog Articles

### Founder Story
- [Why I Left a Senior AI Role to Build an AI Inbound Conversion Engine](https://clarm.com/blog/articles/why-i-left-ai-career-to-build-clarm/): Marcus's founding story and the pattern behind Clarm: inbound demand was already present, but most teams could not answer or qualify it in the moment.

### DevRel Automation
- [Best Developer Growth Automation Tools for Software Products in 2025](https://clarm.com/blog/articles/best-developer-growth-automation-tools-for-software-products-in-2025/): Evaluates developer growth tooling for community-to-pipeline, docs support, GitHub automation, and developer marketing.

### Comparison
- [Clarm vs Plain: When Support Alone Is Not Enough](https://clarm.com/blog/articles/clarm-vs-plain/): Compares support ticketing with AI inbound conversion for technical teams where support conversations can reveal pipeline.
- [Clarm vs OptinMonster vs ConvertFlow: AI Lead Qualification vs Static Forms](https://clarm.com/blog/articles/clarm-vs-optinmonster-vs-convertflow/): Explains why AI conversations capture intent that static forms and popups miss.
- [Clarm vs Drift: AI Inbound Conversion Engine vs Conversational Marketing Playbooks](https://clarm.com/blog/articles/clarm-vs-drift/): Compares Drift and Clarm for teams deciding between human-led conversational marketing and AI-first inbound.
- [Best Intercom Alternatives in 2026 for Technical Teams](https://clarm.com/blog/articles/best-intercom-alternatives/): High-intent alternatives guide for buyers comparing Intercom with AI-first inbound options.
- [Best Qualified.com Alternatives for Lean B2B Teams in 2026](https://clarm.com/blog/articles/best-qualified-alternatives/): Compares AI inbound conversion options for buyers evaluating Qualified alternatives.

### Lead Conversion
- [Best Tools to Convert Website Visitors Into Leads (2026)](https://clarm.com/blog/articles/best-tools-convert-website-visitors-to-leads/): High-intent buyer guide for converting anonymous website visitors into qualified conversations and pipeline.

### Inbound Automation
- [How to Capture and Qualify Inbound Leads Without a Sales Team](https://clarm.com/blog/articles/capture-qualify-inbound-leads-without-sales-team/): Shows how AI can answer first-touch questions, detect buyer intent, and route next steps without staffing live chat.

### Industry
- [AI Inbound Lead Capture for Healthcare, Finance, and SaaS Teams](https://clarm.com/blog/articles/ai-inbound-lead-capture-healthcare-finance-saas/): Maps AI inbound to regulated and software teams with compliance, buyer intent, and routing needs.

### RevOps
- [AI Inbound for RevOps: Qualify and Route Pipeline Without More Headcount](https://clarm.com/blog/articles/ai-inbound-for-revops/): Connects AI qualification to routing, enrichment, and operational handoff for revenue teams.

### Growth
- [AI Inbound for Heads of Growth: Turn More Traffic Into Qualified Pipeline](https://clarm.com/blog/articles/ai-inbound-for-heads-of-growth/): Explains why traffic without instant answers leaves pipeline on the table and how AI inbound closes that gap.

### Healthcare
- [HIPAA-Compliant Website Chat for Healthcare](https://clarm.com/blog/articles/hipaa-compliant-website-chat-for-healthcare/): Covers BAA, PHI boundaries, no-training commitments, escalation, and compliance expectations for healthcare chat.

### Category
- [What Is an AI Inbound Conversion Engine?](https://clarm.com/blog/articles/what-is-an-ai-revenue-desk/): Defines the category: capture inbound, qualify buyer intent, and route revenue automatically across channels.
- [AI Lead Qualification vs Traditional Lead Scoring](https://clarm.com/blog/articles/ai-lead-qualification-vs-lead-scoring/): Compares pageview/form scoring with conversation-based qualification and buyer-intent extraction.

### Tactical
- [How to Respond to Inbound Leads Faster Than Your Competitors](https://clarm.com/blog/articles/how-to-respond-to-inbound-leads-faster/): Tactical guide to sub-5-minute response, instant answers, and routing high-intent visitors while motivation is high.

### Decision Guide
- [AI Chatbot vs Live Chat for B2B](https://clarm.com/blog/articles/ai-chatbot-vs-live-chat-for-b2b/): Decision framework for replacing or augmenting human chat with AI-first inbound qualification.

### Pipeline
- [Inbound Pipeline Automation: The Complete 2026 Guide for B2B Teams](https://clarm.com/blog/articles/inbound-pipeline-automation-complete-guide/): Covers capture, qualification, enrichment, routing, measurement, and operational ownership for inbound pipeline.

### Authority
- [The YC Founder's Guide to AI Inbound](https://clarm.com/blog/articles/yc-founder-guide-to-ai-inbound/): Playbook for founders turning launch traffic and early community activity into qualified conversations.

### Compliance
- [SOC 2 Compliant AI Chat for SaaS](https://clarm.com/blog/articles/soc2-compliant-ai-chat-for-saas/): Explains SOC 2 expectations, data controls, no-training commitments, and procurement needs for AI chat.

### Product
- [Slack Sales Alerts for High-Intent Visitors](https://clarm.com/blog/articles/slack-sales-alerts-for-high-intent-visitors/): Explains high-intent visitor alerts, Slack routing, and founder/sales handoff for revenue conversations.
- [Visitor Deanonymization Explained: How to Know Who's on Your Site Before They Fill a Form](https://clarm.com/blog/articles/visitor-deanonymization-explained/): Explains visitor deanonymization, VPN limitations, privacy boundaries, and how intent signals supplement IP matching.

### Vertical
- [AI Inbound for Open Source Companies](https://clarm.com/blog/articles/ai-inbound-for-open-source-companies/): Covers GitHub, Discord, docs, community support, and enterprise buying signals for OSS teams.

## Contact

- Chat: https://clarm.com
- Chat API: POST https://clarm.com/api/agent/chat with {"message":"your question"}
- Email: marcus@clarm.com
- Book a demo: https://cal.com/stormm/revenue-desk
- Y Combinator: https://www.ycombinator.com/companies/clarm
- LinkedIn: https://www.linkedin.com/company/clarm
- Twitter/X: https://x.com/clarm_ai
- GitHub: https://github.com/clarm