Where Copilot Fits
Public website journeys
Use Copilot where visitors are still deciding whether the bank, product, or onboarding flow is right for them. It answers high-intent questions, reduces friction, and guides the next step instead of leaving the user to hunt through pages or wait for a callback.
Logged-in digital journeys
Use Copilot in-product when clients are trying to complete onboarding, understand a new capability, or recover from confusion inside e-banking. The job is not generic chat. The job is guided completion and clean routing when a human really is needed.