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E-commerce Tracking

Track commercial milestones alongside widget conversations so revenue shows up in Clarm attribution and downstream integrations.

Product viewed

Product viewedjavascript
window.ClarmTrack?.track('product_viewed', {
  productId: 'prod_123',
  name: 'Growth Plan',
  price: 99.00,
  currency: 'USD'
});

Add to cart

Add to cartjavascript
window.ClarmTrack?.track('add_to_cart', {
  productId: 'prod_123',
  quantity: 1,
  price: 99.00
});

Purchase

Purchasejavascript
window.ClarmTrack?.track('purchase', {
  amount: 99.00,
  currency: 'USD',
  plan: 'growth',
  orderId: 'ord_abc123'
});
*

If the visitor had a conversation before purchasing, Clarm automatically ties the revenue event back to that visitor journey. You can review the result in Dashboard → Conversions.

Shopify integration

For Shopify stores, see the Shopify guide for the canonical widget snippet plus checkout event examples.