Webhooks

Push real-time Clarm events to your own systems. Use webhooks for buyer signals, tracked conversion events, and live conversation delivery.

Setting up a webhook

1. Go to Dashboard → Integrations
2. Connect Slack, HubSpot, or add your own webhook destination
3. Select the agent and channel or endpoint you want to wire up
4. Save the integration and send a test event from your site

Webhook payload

All webhooks send a JSON POST with this structure:

{
  "event": "high_intent_visitor",
  "timestamp": "2026-02-12T14:30:00Z",
  "data": {
    "visitor_id": "v_abc123",
    "email": "[email protected]",
    "current_url": "https://example.com/pricing",
    "intent_score": 82
  }
}

Supported events

• identify — a visitor was identified with email or company context
• purchase — a tracked conversion or revenue event
• goal_achieved — a tracked milestone such as a booked demo
• high_intent_visitor — a visitor crosses your intent threshold
• visitor_enriched — enrichment or company context becomes available

Delivery expectations

Your endpoint should return a 2xx response quickly and process the payload asynchronously if your downstream workflow is slow.